Elizabeth Glover

I've been at Conde Nast now almost 2 years and LOVING every minute of it. I work in Digital Operations, Advertising Revenue and lead the Beauty Division for Digital Advertising Operations. The top clients I work with are Unilever, Procter & Gamble and Loreal. The goal of my job is to generate revenue with advertising across our brands digital sites and Youtube channels. 

I don't think there's any major that would have taught me step by step how to do my actual job, but I'm able to apply many concepts from MCS into my daily work. For example, the technical side of learning about video specs and audio bitrates was defiantly helpful. Another big part of my job is tracking performance of our advertisements, are we serving the correct audience? If it's not preforming well, have we served the wrong demographic? Is the advertising telling the right story?  In Media Studies we would look into advertising rhetoric and this still helps me today when thinking about the story the advertisement is telling. In one MCS class I took we learned all about Nielsen Ad Ratings, and I work with Nielsen currently, and we do lots of data tracking with them, so it's pretty cool that I'm now working with them after learning about the breakthrough Nielsen had in the world of data tracking.

I love that I majored in MCS, and if I were to re-do college I would stay with MCS. There is SO much you can do with the degree and it's also just so interesting especially for someone interested in story and content creation. There are so many "business" jobs that you don't need to have a business major to do. In fact, so many companies love that you did something besides business to show your interests. It's also important to note that most degrees don't teach you how to do your job in the corporate world. You learn everything on the job, but the background of the MCS degree was very worth it.

Reflections on CUA Media Studies

I love that I majored in MCS, and if I were to re-do college I would stay with MCS. There is SO much you can do with the degree.